About geneOnyx™
geneOnyx™ is a provider of a unique over-the-counter, cloud-based genetic analytics services and technology to provide tailored recommendations related to skin care ingredients and associated genes. This unique end to end service allows an individual to select the optimal skin care and cosmetic products based on the individuals genetic variations (SNP). geneOnyx™ is working with cosmetics and skin care companies to make this technology available to the customer over the counter.
This is a revolutionary approach, that significantly removes the guesswork involved when selecting the best individual skincare solution.
Understanding DNA
All living things have a genetic code called DNA. This is in every cell and programmes each cell to express itself in a particular way. The specific DNA segments carrying this genetic information are called genes. Genes specify most of what makes us who we are; whether we have brown or blue eyes or are tall or short for example.
Analysed correctly, genes also tell us what a person needs to do in order to maintain healthy skin and a healthy diet.
Skin ageing:
Although ageing is a well described process with different changes occurring during a lifetime, how we age is mainly due to our genes. We do not age the same way and this is all due to our genetic make-up. geneOnyx™ identified specific genes in the ageing pathway in order to limit the ageing process by acting directly with these specific needs.
Why geneOnyx™?
- Bespoke, value-added over-the-counter, first ever lab-free genetic analysis, in less than 30 minutes.
- Enables your consultants to provide an informed product recommendation which is correct for each individual.
- Provides knowledge for the customer, they are self-informed and feel empowered.
- Sample is securely disposed of, following the test.
- This DNA test kit is being used for medical applications by dna electronics and through geneOnyx is being bought to the beauty industry for the very first time.
Click here for unique end to end customised service solution.
