Ten years ago, the technology became available to sequence people’s entire genome to identify differences in our genetic code. It was discovered that 0.1% of each and everyone of us differs from the next, these differences are called genetic variations (SNP). These variations have been widely explored in the medical field for personalised medicine and to determine whether an individual is predisposed to disease such as diabetes.
geneOnyx™ saw the potential of the same technology to be used in conjunction with cosmetic skin care and anti-ageing products. But the test had to be fast, lab free, and available in a retail setting.
Two years ago a revolutionary DNA testing kit was developed by DNA electronics which allowed modern day genetics to be brought to the shop floor, for the very first time. geneOnyx has since been granted a worldwide exclusive license for the use of this technology in the cosmetics space.
geneOnyx™ is able to provide detailed analysis of which ingredient and skin care products will be most effective for a specific individual based on the specific genetic variations (SNP) which determine the ingredient’s efficacy.